Location Intelligence Archetypes — PointSav Documentation

Location intelligence archetypes are the classification labels assigned to anchor tenants within a co-location cluster based on their functional role in the retail ecosystem. The three primary archetypes — PRO (Professional), VWH (Warehouse), and PKS (Park-style) — describe the dominant commercial draw pattern of each anchor and determine how the cluster is scored in the location intelligence strategy.

[edit]PRO — Professional

The PRO archetype identifies anchors whose primary draw is professional services rather than retail consumption: banks, clinics, government offices, and professional-services franchises. PRO anchors generate foot traffic peaks that correlate with business hours and tend to cluster in higher-density urban locations.

[edit]VWH — Warehouse

The VWH archetype identifies large-format anchors that operate on a warehouse-club or big-box model: hypermarkets, hardware chains, and wholesale clubs. VWH anchors generate the high-volume, recurring consumer traffic that forms the foundation of the co-location clustering model.

[edit]PKS — Park-style

The PKS archetype identifies anchors within enclosed mall or commercial park configurations, where a single landlord controls the co-tenancy relationship among anchors. PKS clusters exhibit different lease and traffic patterns than open-pad co-location clusters.

[edit]Taxonomy and pipeline

Each anchor in the source POI dataset is classified into one of these three archetypes during the nightly pipeline run. The resulting per-cluster archetype composition determines cluster tier (T1, T2, T3) and feeds the spatial tile layers served by the GIS surface.

[edit]See also

Location Intelligence Strategy — the strategic framework that uses the archetype taxonomy
PPN Small-Business Compute — the compute layer that hosts the GIS analysis pipeline

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