Brand typography and print standards
editorial(design-system): rewrite brand-typography (Track-B) — confirmed real web fonts are self-hosted Inter/Source Serif 4/Playfair Display via app-mediakit-knowledge's static assets, not native system fonts as claimed; confirmed service-content is a DataGraph extraction service with zero PDF/font-embedding code, not a document-compilation pipeline; kept the Zilla Slab/Barlow Condensed/Nunito Sans font names (real CSS fallback-chain tokens in monorepo templates/tokens.css) but reframed as a documented, unbuilt print specification rather than a live PDF pipeline; dropped fabricated Sahitya font; register-clean EN+ES
@@ -4,7 +4,7 @@ type: topic content_type: topic index_group: brand-surface slug: brand-typography short_description: "The PointSav typography system separates web interface system fonts from institutional print typography, reserving open-licence serifs for PDFs and formal disclosures." short_description: "PointSav's web surfaces render in Inter, Source Serif 4, and Playfair Display, self-hosted rather than loaded from a system font stack. A separate, documented OFL print-typography matrix exists but has no shipped generation pipeline yet." title: "Brand typography and print standards" audience: vendor-public bcsc_class: current-fact @@ -12,32 +12,33 @@ language: en paired_with: brand-typography.es.md category: design-system status: active last_edited: 2026-05-25 last_edited: 2026-08-22 editor: pointsav-engineering --- The platform enforces a strict boundary between web interface presentation and institutional print output. Web layers use native system fonts for performance; brand typography is reserved for PDF generation and formal printed documents via [[service-content]]. All typefaces are licensed under the SIL Open Font License (OFL) to ensure the Digital Asset Resolution Package (DARP) — the platform's principle requiring all embedded assets to be freely distributable — is satisfied. Web and print typography are governed separately. The web layer — the documentation wiki, the marketing surface — self-hosts a fixed font set rather than falling back to whatever the visitor's OS provides, so the same page reads identically on every device. Print typography is a separate, currently-aspirational specification: a documented OFL font matrix with no shipped tool that embeds it into a real document yet. ## 1. The execution boundary ## The web layer: self-hosted, not system fonts All web-based user interfaces use native system UI fonts to minimize latency without loading external font files. High-fidelity brand typography is embedded during the `service-content` compilation phase for PDF binaries. Brand identity is expressed through the resulting document artifact rather than the delivery mechanism. `app-mediakit-knowledge`, the wiki engine, ships three self-hosted `.woff2` families — Inter for interface and body text, Source Serif 4 for long-form reading, and Playfair Display for display headings. All three are compiled into the engine's static assets and served from the same origin as the page; nothing is fetched from a font CDN or a visitor's installed system fonts. A visitor without Inter installed still sees Inter. ## 2. The OFL typography matrix ## The print matrix: documented, not yet built All typefaces in the platform are SIL Open Font License (OFL) equivalents of the legacy proprietary fonts they replaced. Font binaries are embedded directly in generated PDFs. A separate typography specification exists for printed and PDF output — white papers, financial tables, formal disclosures. It is built on SIL Open Font License (OFL) equivalents of proprietary references: | Token | Active Font | Legacy Equivalent | Strategic Application | | Token | Active Font | Legacy Reference | Intended Application | | :--- | :--- | :--- | :--- | | **serif_primary** | **Zilla Slab** | Caecilia LT Std | High-level institutional trust (White papers). | | **serif_primary** | **Zilla Slab** | Caecilia LT Std | Institutional trust marks (white paper covers). | | **sans_condensed**| **Barlow Condensed** | Trade Gothic | Data-dense financial ledgers and tables. | | **sans_primary** | **Nunito Sans** | Avenir LT Std | Standard body copy and operational text. | | **serif_secondary**| **Sahitya** | N/A | Editorial pull-quotes and contrast markers. | ## 3. Institutional authority in output These font names are real design tokens, defined as CSS custom-property fallback chains at the monorepo's `templates/tokens.css`. No PDF-generation or document-compilation tool currently consumes them — the matrix specifies what a print pipeline should use once one exists, not a live mechanism embedding fonts into shipping PDFs today. Brand typography establishes a professional, high-precision aesthetic for all generated documents. Zilla Slab for headers and Barlow Condensed for financial data give PointSav and Woodfine disclosures a consistent, recognizable institutional register. ## Digital Asset Resolution The platform's asset-licensing principle — every embedded asset must be freely distributable — applies to both the shipped web fonts and the documented print matrix: all listed typefaces are OFL, chosen specifically so no font-licensing review blocks a future print pipeline from using them. ## See also