Brand typography and print standards
Web and print typography are governed separately. The web layer — the documentation wiki, the marketing surface — self-hosts a fixed font set rather than falling back to whatever the visitor's OS provides, so the same page reads identically on every device. Print typography is a separate, currently-aspirational specification: a documented OFL font matrix with no shipped tool that embeds it into a real document yet.
The web layer: self-hosted, not system fonts
app-mediakit-knowledge, the wiki engine, ships three self-hosted .woff2 families — Inter for interface and body text, Source Serif 4 for long-form reading, and Playfair Display for display headings. All three are compiled into the engine's static assets and served from the same origin as the page; nothing is fetched from a font CDN or a visitor's installed system fonts. A visitor without Inter installed still sees Inter.
The print matrix: documented, not yet built
A separate typography specification exists for printed and PDF output — white papers, financial tables, formal disclosures. It is built on SIL Open Font License (OFL) equivalents of proprietary references:
| Token | Active Font | Legacy Reference | Intended Application |
|---|---|---|---|
| serif_primary | Zilla Slab | Caecilia LT Std | Institutional trust marks (white paper covers). |
| sans_condensed | Barlow Condensed | Trade Gothic | Data-dense financial ledgers and tables. |
| sans_primary | Nunito Sans | Avenir LT Std | Standard body copy and operational text. |
These font names are real design tokens, defined as CSS custom-property fallback chains at the monorepo's templates/tokens.css. No PDF-generation or document-compilation tool currently consumes them — the matrix specifies what a print pipeline should use once one exists, not a live mechanism embedding fonts into shipping PDFs today.
Digital Asset Resolution
The platform's asset-licensing principle — every embedded asset must be freely distributable — applies to both the shipped web fonts and the documented print matrix: all listed typefaces are OFL, chosen specifically so no font-licensing review blocks a future print pipeline from using them.
See also
Cite this record: /wiki/brand-typography — revision cefe7b5a, last updated 22 August 2026.