User Experience Design
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@@ -26,7 +26,7 @@ keynote: false User experience design (UXD, UED, or XD) is the process of defining the experience a user would have when interacting with a company, its services, and its products. UX design is characterized by a user-centered approach in which research data, user testing results, and observed behavior drive decisions rather than aesthetic preferences or feature assumptions. The discipline encompasses all aspects of a user's perceived experience — usability, usefulness, desirability, brand perception, and overall performance — and extends to the full scope of customer experience (CX) beyond the immediate product interaction. The breadth of UX design sets it apart from user interface design. UI design is concerned with the visual and interactive surface — what an interface looks like and how it physically responds. UX design is concerned with the total experience a person has: the cognitive model they form of the system, the emotional response they have to using it, the ease with which they accomplish their goals, the error recovery they experience when things go wrong, and the satisfaction or frustration they feel after completing a task. A well-designed UI can be embedded within a poor UX (a beautiful interface for a product that doesn't solve the user's actual problem); conversely, a high-quality UX can be delivered through an interface that is visually undistinguished. The breadth of UX design sets it apart from [[user-interface-design|user interface design]]. UI design is concerned with the visual and interactive surface — what an interface looks like and how it physically responds. UX design is concerned with the total experience a person has: the cognitive model they form of the system, the emotional response they have to using it, the ease with which they accomplish their goals, the error recovery they experience when things go wrong, and the satisfaction or frustration they feel after completing a task. A well-designed UI can be embedded within a poor UX (a beautiful interface for a product that doesn't solve the user's actual problem); conversely, a high-quality UX can be delivered through an interface that is visually undistinguished. ## History