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Brand-family swatch

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@@ -15,7 +15,7 @@ authored: 2026-04-30
last_edited: 2026-05-25
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The brand-family swatch is the visual classification component the platform’s geographic information system (GIS) surface uses to identify retail anchor categories — Department, Hardware, and Warehouse Club — on maps, filter rows, and detail panels. It pairs a color-coded dot with a semantic label so that category membership is legible at a glance without relying on color alone. The component is designed to be taxonomy-agnostic: family identifiers resolve through a runtime configuration, so operators extend or reclassify anchor categories without code changes.
The brand-family swatch is the visual classification component the [[app-orchestration-gis|platform’s GIS surface]] uses to identify retail anchor categories — Department, Hardware, and Warehouse Club — on maps, filter rows, and detail panels, as part of the [[location-intelligence-platform|location intelligence platform]]. It pairs a color-coded dot with a semantic label so that category membership is legible at a glance without relying on color alone, supporting the [[co-location-methodology|co-location scoring methodology]]’s tier visualization. The component is designed to be taxonomy-agnostic: family identifiers resolve through a runtime configuration, so operators extend or reclassify anchor categories without code changes.

## Visual representation

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## See also

- [[brand-typography]]
- [[brand-typography]] — the platform's print typography standards that pair with this visual identity system
- [[app-orchestration-gis]] — the GIS analytics engine that produces the cluster data this component visualizes
- [[location-intelligence-platform]] — the location intelligence platform that uses this component on its interactive map surface
- [[co-location-methodology]] — the co-location scoring methodology whose tier rankings drive the swatch color assignments
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