Diff: design-system/brand-typography.es
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| schema: foundry-doc-v1 | schema: foundry-doc-v1 |
| type: topic | type: topic |
| slug: brand-typography | slug: brand-typography |
| short_description: "The PointSav typography system separates web interface system fonts from institutional print typography, reserving open-licence serif typefaces for PDF generation and formal disclosures while the UI defaults to platform system fonts." | short_description: "The PointSav typography system separates web interface system fonts from institutional print typography, reserving open-licence serif typefaces for PDF generation and formal disclosures while the UI defaults to platform system fonts." |
| title: "Brand typography and print standards" | title: "Brand typography and print standards" |
| audience: vendor-public | audience: vendor-public |
| bcsc_class: current-fact | bcsc_class: current-fact |
| language: en | language: en |
| paired_with: brand-typography.es.md | paired_with: brand-typography.es.md |
| category: design-system | category: design-system |
| status: active | status: active |
| last_edited: 2026-05-25 | last_edited: 2026-05-25 |
| editor: pointsav-engineering | editor: pointsav-engineering |
| --- | --- |
| The platform enforces a strict boundary between web interface presentation and institutional print output. Web layers use native system fonts for performance; brand typography is reserved for PDF generation and formal printed documents. All typefaces are licensed under the SIL Open Font License (OFL) to ensure the Digital Asset Resolution Package (DARP) — the platform's principle requiring all embedded assets to be freely distributable — is satisfied. | The platform enforces a strict boundary between web interface presentation and institutional print output. Web layers use native system fonts for performance; brand typography is reserved for PDF generation and formal printed documents. All typefaces are licensed under the SIL Open Font License (OFL) to ensure the Digital Asset Resolution Package (DARP) — the platform's principle requiring all embedded assets to be freely distributable — is satisfied. |
| ## 1. The execution boundary | ## 1. The execution boundary |
| All web-based user interfaces use native system UI fonts to minimize latency without loading external font files. High-fidelity brand typography is embedded during the `service-content` compilation phase for PDF binaries. Brand identity is expressed through the resulting document artifact rather than the delivery mechanism. | All web-based user interfaces use native system UI fonts to minimize latency without loading external font files. High-fidelity brand typography is embedded during the `service-content` compilation phase for PDF binaries. Brand identity is expressed through the resulting document artifact rather than the delivery mechanism. |
| ## 2. The OFL typography matrix | ## 2. The OFL typography matrix |
| All typefaces in the platform are SIL Open Font License (OFL) equivalents of the legacy proprietary fonts they replaced. Font binaries are embedded directly in generated PDFs. | All typefaces in the platform are SIL Open Font License (OFL) equivalents of the legacy proprietary fonts they replaced. Font binaries are embedded directly in generated PDFs. |
| | Token | Active Font | Legacy Equivalent | Strategic Application | | | Token | Active Font | Legacy Equivalent | Strategic Application | |
| | :--- | :--- | :--- | :--- | | | :--- | :--- | :--- | :--- | |
| | **serif_primary** | **Zilla Slab** | Caecilia LT Std | High-level institutional trust (White papers). | | | **serif_primary** | **Zilla Slab** | Caecilia LT Std | High-level institutional trust (White papers). | |
| | **sans_condensed**| **Barlow Condensed** | Trade Gothic | Data-dense financial ledgers and tables. | | | **sans_condensed**| **Barlow Condensed** | Trade Gothic | Data-dense financial ledgers and tables. | |
| | **sans_primary** | **Nunito Sans** | Avenir LT Std | Standard body copy and operational text. | | | **sans_primary** | **Nunito Sans** | Avenir LT Std | Standard body copy and operational text. | |
| | **serif_secondary**| **Sahitya** | N/A | Editorial pull-quotes and contrast markers. | | | **serif_secondary**| **Sahitya** | N/A | Editorial pull-quotes and contrast markers. | |
| ## 3. Institutional authority in output | ## 3. Institutional authority in output |
| Brand typography establishes a professional, high-precision aesthetic for all generated documents. Zilla Slab for headers and Barlow Condensed for financial data give PointSav and Woodfine disclosures a consistent, recognizable institutional register. | Brand typography establishes a professional, high-precision aesthetic for all generated documents. Zilla Slab for headers and Barlow Condensed for financial data give PointSav and Woodfine disclosures a consistent, recognizable institutional register. |
| ## See also | ## See also |
| - [[brand-family-swatch]] | - [[brand-family-swatch]] |
| - [[news-release-standards]] | - [[news-release-standards]] |