Skip to content
ES

Diff: architecture/location-intelligence-archetypes

From dcd40d7 to dcd40d7

+0 / −0 lines
BeforeAfter
--- ---
schema: foundry-doc-v1 schema: foundry-doc-v1
title: "Location Intelligence Archetypes" title: "Location Intelligence Archetypes"
slug: location-intelligence-archetypes slug: location-intelligence-archetypes
category: architecture category: architecture
type: concept type: concept
content_type: topic content_type: topic
quality: stub quality: stub
status: active status: active
audience: vendor-public audience: vendor-public
bcsc_class: public-disclosure-safe bcsc_class: public-disclosure-safe
language_protocol: PROSE-TOPIC language_protocol: PROSE-TOPIC
last_edited: 2026-06-20 last_edited: 2026-06-20
editor: pointsav-engineering editor: pointsav-engineering
paired_with: location-intelligence-archetypes.es.md paired_with: location-intelligence-archetypes.es.md
short_description: "The PRO, VWH, and PKS archetypes classify retail anchor compositions by functional role within a co-location cluster, providing the taxonomy that drives GIS analysis and map integration." short_description: "The PRO, VWH, and PKS archetypes classify retail anchor compositions by functional role within a co-location cluster, providing the taxonomy that drives GIS analysis and map integration."
cites: [] cites: []
--- ---
Location intelligence archetypes are the classification labels assigned to anchor tenants within a co-location cluster based on their functional role in the retail ecosystem. The three primary archetypes — PRO (Professional), VWH (Warehouse), and PKS (Park-style) — describe the dominant commercial draw pattern of each anchor and determine how the cluster is scored in the [[location-intelligence-strategy|location intelligence strategy]]. Location intelligence archetypes are the classification labels assigned to anchor tenants within a co-location cluster based on their functional role in the retail ecosystem. The three primary archetypes — PRO (Professional), VWH (Warehouse), and PKS (Park-style) — describe the dominant commercial draw pattern of each anchor and determine how the cluster is scored in the [[location-intelligence-strategy|location intelligence strategy]].
## PRO — Professional ## PRO — Professional
The PRO archetype identifies anchors whose primary draw is professional services rather than retail consumption: banks, clinics, government offices, and professional-services franchises. PRO anchors generate foot traffic peaks that correlate with business hours and tend to cluster in higher-density urban locations. The PRO archetype identifies anchors whose primary draw is professional services rather than retail consumption: banks, clinics, government offices, and professional-services franchises. PRO anchors generate foot traffic peaks that correlate with business hours and tend to cluster in higher-density urban locations.
## VWH — Warehouse ## VWH — Warehouse
The VWH archetype identifies large-format anchors that operate on a warehouse-club or big-box model: hypermarkets, hardware chains, and wholesale clubs. VWH anchors generate the high-volume, recurring consumer traffic that forms the foundation of the co-location clustering model. The VWH archetype identifies large-format anchors that operate on a warehouse-club or big-box model: hypermarkets, hardware chains, and wholesale clubs. VWH anchors generate the high-volume, recurring consumer traffic that forms the foundation of the co-location clustering model.
## PKS — Park-style ## PKS — Park-style
The PKS archetype identifies anchors within enclosed mall or commercial park configurations, where a single landlord controls the co-tenancy relationship among anchors. PKS clusters exhibit different lease and traffic patterns than open-pad co-location clusters. The PKS archetype identifies anchors within enclosed mall or commercial park configurations, where a single landlord controls the co-tenancy relationship among anchors. PKS clusters exhibit different lease and traffic patterns than open-pad co-location clusters.
## Taxonomy and pipeline ## Taxonomy and pipeline
Each anchor in the source POI dataset is classified into one of these three archetypes during the nightly pipeline run. The resulting per-cluster archetype composition determines cluster tier (T1, T2, T3) and feeds the spatial tile layers served by the GIS surface. Each anchor in the source POI dataset is classified into one of these three archetypes during the nightly pipeline run. The resulting per-cluster archetype composition determines cluster tier (T1, T2, T3) and feeds the spatial tile layers served by the GIS surface.
## See also ## See also
- [[location-intelligence-strategy|Location Intelligence Strategy]] — the strategic framework that uses the archetype taxonomy - [[location-intelligence-strategy|Location Intelligence Strategy]] — the strategic framework that uses the archetype taxonomy
- [[ppn-small-business-compute|PPN Small-Business Compute]] — the compute layer that hosts the GIS analysis pipeline - [[ppn-small-business-compute|PPN Small-Business Compute]] — the compute layer that hosts the GIS analysis pipeline
*Woodfine Capital Projects™, MCorp™, PointSav Digital Systems™, Totebox Orchestration™, Totebox Archive™, and Capability Geometry™ are trademarks of Woodfine Capital Projects Inc., used in Canada, the United States, Latin America, and Europe. All other trademarks are the property of their respective owners.* *Woodfine Capital Projects™, MCorp™, PointSav Digital Systems™, Totebox Orchestration™, Totebox Archive™, and Capability Geometry™ are trademarks of Woodfine Capital Projects Inc., used in Canada, the United States, Latin America, and Europe. All other trademarks are the property of their respective owners.*